Simply: Quattro.

Quattro is a prototype alarm clock, designed by Didier Hilhorst and Nicholas Zambetti, students at the Interaction Design Institute Ivrea.
The Quattro alarm clock changes its function according to positioning: on side, upright and horizontally, working respectively as a radio, an alarm timer and as a clock.
It reveals touch sensitive controls as you go near it and even uses a teddy bear for remote operations/control.
The Quattro prototype (and others projects from the students of IDII) are the result of “Strangely Familiar: Unusual Objects for Everyday Life” course at IDII, that endend in an exibition last week in Turin.

Go see on Didier website. Amazing!